CED approached us with a request for a new visual identity to ensure consistency across the company. They were looking for a fresh logo design with various lockup variations that could be used on company vehicles, work attire, stationery, email signatures, and more. The aim of this new visual identity is to portray a more professional image across all aspects of the company. The ultimate goal is to present a solid company image that prevents potential clients from overlooking their bids due to an unprofessional identity.