Phoenix United FC

Project Overview

Phoenix United FC is a soccer team identity infused with the essence of Phoenix, Arizona. This project takes a creative approach to the question, “What if Phoenix had an Major League Soccer team?” From our striking crest to vibrant jerseys, the brand identity for Phoenix United FC celebrates teamwork, community, and the heart of the Valley of the Sun. Explore the visual journey that mirrors the energy of the city and engages the Arizona community. Welcome to the spirit of soccer in Phoenix!

Project Scope

Sports Brand Identity

Credit

Graphic Design - Orlando Quiroz

Crest Design

The circular crest and inner shield design pays homage to the Great Seal of the State of Arizona refined with a more dynamic look.

Shield

The inner shield design illustrates 11 sun rays showing unity between the 11 players that make up a team during the match. Inspired by the Arizona State Flag.

Soccer Ball

Inspired by the 1994 World Cup logo hosted in the USA.

Saguaro

Saguaro cactus can be found anywhere you go in the great city of Phoenix.