Dialed In Coffee
Project Overview
Dialed In Coffee is a mobile vendor who found its roots in sunny Fort Lauderdale Beach, Florida and blossomed from a pandemic hobby into a thriving business. They reached out for a fresh new identity to help their growth flourish and to form even deeper connections with their beloved customers. They envisioned a new visual identity: a hand-lettered script style that radiates a sense of tradition, professionalism, and friendliness, with a laid-back vibe, a calming touch, and just a sprinkle of vintage charm. This new look aims to invite customers to see Dialed In Coffee as a must visit destination on their coffee journey.
Project Scope
Visual Identity Rebrand, Packaging Design, Collateral
Credit
Graphic Design - Orlando Quiroz
Reasoning
The pressure gauge dial subtly indicates the optimal position for brewing espresso at 9 bars of pressure. This precise detail highlights the expertise of Dialed In Coffee, showcasing their mastery in brewing the perfect cup.
Packaging
The packaging design focused on capturing attention in a fast paced environment while reflecting the brand’s local South Florida identity.
Orlando was phenomenal. His professionalism is on another level. The creativity and ingenuity on this logo leaves me smiling every time I look at it. Rest assured as you’ll be given something unique and beautiful when you book Orlando.
Angel Rivera | Dialed In Coffee, Owner