Jam Cruise is for Lovers

Project Overview

The special edition Jam Cruise tee for Jam Cruise 21. @jamcruise is pure psychedelic vibes, vibrant colors, and an incredible community of free spirits coming together for the ultimate floating music festival. This year’s cruise lands right on Valentine’s Day, so we wanted to create something that perfectly captures the love in the air (and on the water)!

Project Scope

Custom Type Illustration

Credit

Graphic Design - Orlando Quiroz

Reasoning

Jam Cruise is known for its fun, music filled, and loving atmosphere, especially on or around Valentine’s. It was only right to create a heart shaped custom type evoking the love and hippie spirit all the way. That’s why Jam Cruise is for Lovers.

Design Process

My design process always begins with hand-drawn sketches, then moves into digital refinement and feedback until the concept feels authentic to the audience. From there, the artwork is vectorized for clean, scalable use across everything from merchandise to large format applications.